IP Address for Local Networks is the fifth IP address on the private network whose assignable address range starts at Home networks with Linksys broadband routers most commonly use this private IP address range. A router usually assigns to devices automatically, although an administrator can do it manually instead.

Automatic Assignment of

Computers and other devices that support DHCP usually receive their IP address automatically from a router.

The router decides which address to assign from the range it is set up to manage. When a router is set up on the network, it takes one address for itself (usually and maintains the rest in a pool. Normally the router will assign these pooled addresses in sequential order, in this example starting with followed by and so on up to and beyond (but the order is not guaranteed).

Manual Assignment of

Computers, game consoles, printers and some other types of devices allow their IP address to be set manually. The text “” or the four numbers – 192, 168, 1 and 5  must be keyed into a configuration screen on the unit. However, simply entering the IP number does not guarantee it is valid for the device to use: The local network router must also be configured to include in its address range.

Issues with

Most networks assign private IP addresses dynamically using DHCP.

Attempting to assign to a device manually (so-called “fixed” or “static” address assignment) is also possible. However, routers using the network will typically have in their DHCP pool by default, and they will not recognize whether it has already been assigned to a client manually before attempting to assign it dynamically.

In the worst case, two different devices on the network will both be assigned the same address (one manually and the other automatically), resulting in an IP address conflict and broken connection issues for both.

A device with IP address dynamically assigned to it may be re-assigned a different address if it is kept disconnected from the local network for a long enough time period.  The length of time, called a lease period in DHCP, varies depending on the network configuration but is often 2 or 3 days.  Even after the DHCP lease expires, a device is likely to still receive the same address the next time it joins the network unless other devices have also had their leases expire.

Source : https://www.lifewire.com/192-168-1-5-818367

The Power of Personalised Emails

Source: https://www.eventbrite.com.au/blog/power-personalised-emails-four-ways-customer-will-respondds00/?utm_source=Australia+Organisers&utm_campaign=5742c09e5a-2017_05_30_org_newsl_au&utm_medium=email&utm_term=0_53945ce692-5742c09e5a-123783377


Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

Targeted emails rely on segmentation to divide your audience by geography, interests, demographics, or other factors in order to hone in on what makes them tick — and click.

It means your team will have to invest some time and money sorting your target audience. But it also means you’ll be able to send less emails — that do a better job at selling tickets. Here’s why:

You’ll see better open and click-through rates

How do you quantify success in an email marketing campaign? Get people to open your emails and click. And there’s no better way to earn opens and clicks than with tailored, relevant email content.

A high open rate means recipients are impressed by what they see in their inbox: the name of the sender and the subject line. A poor open rate means you probably need to try sending from another name or test alternate subject lines.

Email marketing software like MailChimp can help you automatically personalize or localize your subject lines. You can also go a more manual route by crafting targeted copy that mentions the recipient’s specific pain points or interests. It’s worth the effort: personalizing a subject line with the recipient’s name or city you will increase open rates by more than 20%.

As for click-through-to-open rates (CTOR), a low number means that the body of your email might need a second look. After opening your email, the recipient wasn’t impressed enough to take the requested action (which could be to learn more about your event or buy tickets).

If you’re seeing low CTORs for your emails, try testing different body or button copy.

Not sure if your CTOR is above or below industry standards? The average CTOR uncovered in the 2017 Email Benchmarking Report was 11%.

The more targeted and relevant content you send to your segmented email list, the better chance recipients will click — and buy tickets to your event.

If you’re seeing low CTORs for your emails, try testing different body or button copy. (Image via Twenty20)

Less people will unsubscribe

The surest sign that you’re sending the wrong emails is a rush of people unsubscribing.

The people who unsubscribed might actually be interested in your event — the email just didn’t feel relevant to them. That generic, mass email just cost you your direct line of contact with a potential attendee.

The solution? Segment that email list, and write content customized for your targets.

Ironically, an unsubscribe form asking why a recipient is opting out may help you do this, revealing that a certain segment dislikes something specific about your emails.

You customers won’t feel fatigued

There’s a fine line between creating buzz and being annoying.

And that line likely depends on whether the person seeing your emails cares about the message you’re sending. A targeted approach makes it more likely they will.

You can also strategically tap your smaller, segmented email lists at different times throughout the year. For example, you might want to send an advance “Save the Date” to people who live far away from your event.

Staggering smaller sends allows you to build a stronger email strategy that combat the natural lulls in your ticket sales.

There’s a fine line between creating buzz and being annoying. (Image via Twenty20)

You’ll save time, and produce better content

It’s nearly impossible to inspire a huge group of people to buy with a vague promise. When you have a segmented email list — and deeply understand the needs and desires of those segments — it becomes much easier to craft your messaging.

You know who you’re writing to, so it will be much easier to write an email that appeals to them.

That means you’re saving time and freeing up resources for other marketing efforts.

Use Social Influencers to Promote Your Event

Source: https://www.eventbrite.com.au/blog/social-influencers-promote-event-ds0c/?utm_source=Australia+Organisers&utm_campaign=5742c09e5a-2017_05_30_org_newsl_au&utm_medium=email&utm_term=0_53945ce692-5742c09e5a-123783377

With Instagram capturing the attention of around 5 million Australian users a month, event organisers are increasingly looking to the popular platform to help promote events. When planning a social media strategy for Instagram, a lot of event organisers are curious to know if they should use social media ‘influencers’ to help promote their events.

In my experience, social media influencers can help to spread the word of your event to a highly targeted audience if done correctly. In order to drive ticket sales, you need to carefully select the right people to work with that are the best fit for your event.

Does Instagram make sense for your event?

First things first — are your attendees highly active on Instagram? Are there existing communities for you to tap into? As a visual platform, there are a few categories that perform better than others when it comes to Instagram, including, but not limited to:

  • Fitness, health and wellbeing
  • Food and wine
  • Home and lifestyle
  • Travel
  • Weddings
  • Pets
  • Luxury goods
  • Sports

If your event appeals to these categories, you will have a better chance of finding success with marketing on the platform. Do your homework and look at the kind of content that is popular within the category and who has a highly engaged audience.

Finding the right fit

Chances are you will find no shortage of people willing to talk about your event for a price, but it will be a wasted effort if they aren’t driving traffic to your event page. Unfortunately it’s very easy to buy followers and likes on Instagram, which means that while it might look like you’re getting a bargain to promote to over 20,000 people — many of these may not be real accounts. Engagement on posts is a better indication of their true audience. How many likes do their posts average? If they have 10,000 followers and average 30 likes on a post, chances are they have fudged the numbers. If comments on posts are very generic like “great photo!” and “Good post!”, these could also be robot accounts. Look for real people that appear to be interacting in conversation to sort the wheat from the chaff. Trust is also a factor, so check through recent posts to make sure your chosen influencers aren’t promoting conflicting ideals (politics or your competitors!).

Look to partners, speakers, and sponsors

The best influencers to promote your event are people that have a vested interest, such as your speakers or event partners. For example, when event organiser Lauren Pell launched The Wellness Festival in Melbourne last year, she focused on getting top speakers involved and then asked them to help cross-promote the event on Instagram. Collectively the speakers had more than 1 million followers between them and the event provided an opportunity for them to connect in person — a win-win for everyone involved.

Track your results

If you’re using social influencers for the first time, it’s not impossible to track your results to figure out who is pulling their weight. Beer Incider organiser, Marty Keetels, partners with local food & drink bloggers and uses promotional tracking links with Eventbrite reporting to see exactly who is driving the most site visits and converting to ticket sales. By seeing the effect an individual has on ticket sales, he can determine who to partner with again in future.

By doing your homework and using tools to track marketing success, partnering with social media influencers doesn’t have to be a guessing game.

Boost WordPress Speed & Performance

Source : http://www.wpbeginner.com/wordpress-performance-speed/

Do you want to speed up your WordPress site? Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to boost WordPress performance and speed up your website.

Speed up WordPress - Ultimate Guide

Unlike other “X best WordPress caching plugin” lists or generic “X tips to speeding up WordPress” tutorials, this article is a comprehensive guide to WordPress performance optimization.

We include everything from why speed is important, what slows down your WordPress site to actionable steps that you can take to improve your WordPress speed immediately.

To make it easy, we have created a table of contents to help you navigate through our ultimate guide to speeding up your WordPress site.

Table of Contents

Basics of WordPress Performance

  • Why Speed is Important for your WordPress Site?
  • How to Check Your WordPress Website Speed?
  • What Slows Down Your WordPress Website?
  • Importance of Good WordPress Hosting

Speeding Up WordPress in Easy Steps (No Coding)

  • Install a WordPress Caching Plugin
  • Optimize Images for Speed

WordPress Performance Optimization Best Practices

  • Keep Your WordPress Site Updated
  • Use Excerpts on Homepage and Archives
  • Split Comments into Pages
  • Use a Content Delivery Network (CDN)
  • Don’t Upload Videos Directly to WordPress
  • Use a Theme Optimized For Speed
  • Use a Faster Slider Plugin
  • Use a Faster Gallery Plugin

Fine-Tuning WordPress for Speed (Advanced)

  • Split Long Posts into Pages
  • Reduce External HTTP Requests
  • Reduce Database Calls
  • Optimize WordPress Database
  • Limit Post Revisions
  • Disable Hotlinking and Leeching of Your Content

Why Speed is Important for Your WordPress Site?

Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.

What does this mean for you as a website owner?

You have very little time to show users your content and convince them to stay on your website.

A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

How slow websites cost you money

On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.

To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!

How to Check Your WordPress Website Speed?

Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a HUGE mistake.

Since you frequently visit your own website, modern browsers like Chrome store your website in cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.

However, a normal user who is visiting your website for the first time may not have the same experience.

In fact, users in different geographical locations will have a completely different experience.

This is why we recommend that you test your website speed using a tool like Pingdom.

It is a free online tool that allows you to test your website’s speed from different locations.

Pingdom site speed tool

After you run your website speed test, you might be wondering what’s a good website speed that I should aim for?

A good page load time is under 2 seconds.

However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.

What Slows Down Your WordPress Website?

Your speed test report will likely have multiple recommendations for improvement. However most of that is technical jargon which is hard for beginners to understand.

However understanding what slows down your website is key to improving performance and making smarter long-term decisions.

The primary causes for a slow WordPress website are:

  • Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
  • WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
  • Page Size – Mainly images that aren’t optimized for web.
  • Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
  • External scripts – External scripts such as ads, font loaders, etc can also have a huge impact on your website performance.

Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.

Importance of Good WordPress Hosting

Your WordPress hosting service plays an important role in website performance. A good shared hosting provider like BlueHost or Siteground take the extra measures to optimize your website for performance.

However, on shared hosting you share the server resources with many other customers. This means that if your neighboring site gets a lot of traffic, then it can impact the entire server performance which in turn will slow down your website.

On the other hand, using a managed WordPress hosting service give you the most optimized server configurations to run WordPress. Managed WordPress hosting companies also offer automatic backups, automatic WordPress updates, and more advanced security configurations to protect your website.

We recommend WPEngine as our preferred managed WordPress hosting provider. They’re also the most popular one in the industry. (See our special WPEngine coupon).

For enterprise WordPress hosting, we recommend using Pagely because they’re the best in business.

Speeding Up WordPress in Easy Steps (No Coding)

We know that making changes to your website configuration can be a terrifying thought for beginners, especially if you’re not a tech-geek.

But don’t worry, you’re not alone. We have helped thousands of WordPress users improve their WordPress performance.

We will show you how you can speed up your WordPress site with just a few clicks (no coding required).

If you can point-and-click, you can do this!

Install a WordPress Caching Plugin

WordPress pages are “dynamic.” This means they’re built on the fly every time someone visits a post or page on your website. To build your pages, WordPress has to run a process to find the required information, put it all together, and then display it to your user.

This process involves a lot of steps, and it can really slow down your website when you have multiple people visiting your site at once.

That’s why we recommend every WordPress site use a caching plugin. Caching can make your WordPress site anywhere from 2x to 5x faster.

Here’s how it works: Instead of going through the whole page generation process every time, your caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.

How caching works

As you can see in the graphics above, when a user visits your WordPress site, which is built using PHP, your server retrieves information from a MySQL database and your PHP files, and then it’s all put together into a HTML content which is served served to the user. It’s a long process, but you can skip a lot of it when you use caching instead.

There are a lot of caching plugins available for WordPress, but we recommend using the WP Super Cache plugin. Check out our step by step guide on how to install and setup WP Super Cache on your WordPress site. It’s not difficult to set up, and your visitors will notice the difference.

Note: If you’re using a managed WordPress hosting provider, then you don’t need a caching plugin because they take care of it for you.

Optimize Images for Speed

Optimize images for the web

Images bring life to your content and help boost engagement. Researchers have found that using colored visuals makes people 80% more likely to read your content.

But if your images aren’t optimized, they could be hurting more than helping. In fact, non-optimized images are one of the most common speed issues we see on beginner websites.

Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimize your images for web.

In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x.

At WPBeginner, we only use two image formats: JPEG and PNG.

Now you might be wondering: what’s the difference?

Well, PNG image format is uncompressed. When you compress an image it loses some information, so an uncompressed image will be higher quality with more detail. The downside is that it’s a larger file size, so it takes longer to load.

JPEG, on the other hand, is a compressed file format which slightly reduces image quality, but it’s significantly smaller in size.

So how do we decide which image format to choose?

  • If our photo or image has a lot of different colors, then we use JPEG.
  • If it’s a simpler image or we need a transparent image, then we use PNG.

The majority of our images are JPEGs.

Below is a comparison chart of the file sizes and different compression tool that we could have used for the StrangeLoop image used above.

Image Speed Chart

As you can see in the chart, the image format you use can make a HUGE difference on your website performance.

For details on exactly how to optimize your images using Photoshop and other popular editing tools, without sacrificing quality, see our step by step guide on how to save images optimized for web.

WordPress Performance Optimization Best Practices

After installing a caching plugin and optimizing your images, you’ll notice your site will start loading a lot faster.

But if you really want to keep your website as fast as possible, you’ll need to use the best practices listed below.

These tips aren’t too technical, so you don’t need to know any code to implement them. But using them will prevent common problems that will slow down your website.

Keep Your WordPress Site Updated

Keep your WordPress site up to date

As a well maintained open source project, WordPress is updated frequently. Each update will not only offer new features, but also fix security issues and bugs. Your WordPress theme and plugins may have regular updates, too.

As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow and unreliable, and make you vulnerable to security threats.

For more details on the importance of updates, see our article on why you should always use the latest WordPress version.

Use Excerpts on Homepage and Archives

Using excerpts

By default, WordPress displays the full content of each article on your homepage and archives. This means your homepage, categories, tags, and other archive pages will all load slower.

Another disadvantage of showing full articles on these pages is that users don’t feel the need to visit the actual article. This can reduces your pageviews, and the time your users spend on your site.

In order to speed up your loading times for archive pages, you can set your site to display excerpts instead of the full content.

You can navigate to Settings » Reading and select “For each article in a feed, show: Summary” instead of “Full Text.”

Display excerpts instead of full text to boost WordPress speed

For more details on the pros and cons of displaying summaries, see our article on full post vs summary (excerpt) in your WordPress archive pages.

Split Comments into Pages

Paginated comments

Getting lots of comments on your blog posts? Congratulations! That’s a great indicator of an engaged audience.

But the downside is, loading all those comments can impact your site’s speed.

WordPress comes with a built-in solution for that. Simply go to Settings » Discussion and check the box next to the “Break comments into pages” option.

Break comments into pages in WordPress

For more detailed instructions, see our guide on how to paginate comments in WordPress.

Use a Content Delivery Network (CDN)

Remember how we mentioned above that users in different geographical locations may experience different loading times on your site?

That’s because the location of your web hosting servers can have an impact on your site speed. For example, let’s say your web hosting company has its servers in the United States. A visitor who’s also in the United States will generally see faster loading times than a visitor in India.

Using a CDN, or Content Delivery Network, can help to speed up loading times for all of your visitors.

A CDN is a network made up of servers all around the world. Each server will store “static” files used to make up your website. Static files are unchanging files such as images, CSS, and JavaScript, unlike your WordPress pages which are “dynamic” as explained above.

When you use a CDN, every time a user visits your website they are served those static files from whichever server is closest to them. Your own web hosting server will also be faster since the CDN is doing a lot of the work.

You can see how it works in this infographic.

What is a CDN

We use MaxCDN on all our projects, including here on WPBeginner. It works well with WordPress websites and complements your existing WordPress caching plugins for even faster loading times. See our guide on how to install and setup WordPress CDN solution MaxCDN to get started.

Don’t Upload Videos Directly to WordPress


You can directly upload videos to your WordPress site, and it will automatically display them in an HTML5 player…

But you should NEVER do that!

Hosting videos will cost you bandwidth. You could be charged overage fees by your web hosting company, or they may even shut down your site altogether, even if your plan includes “unlimited” bandwidth.

Hosting videos also increases your backup sizes tremendously, and makes it difficult for you to restore WordPress from backup.

Instead, you should use a video hosting service like YouTube, Vimeo, DailyMotion, etc., and let them take care of the hard work. They have the bandwidth for it!

WordPress has a built-in video embed feature, so you can copy and paste your video’s URL directly into your post and it will embed automatically.

Find out more details on how it works in our guide on embedding videos in WordPress.

Use a Theme Optimized For Speed

Choosing a theme optimized for speed

When selecting a WordPress theme for your website, it’s important to pay special attention to speed optimization. Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down.

It’s usually better to go with a simpler theme and use quality plugins to get the features you need, than to choose a theme that’s bloated with complex layouts, flashy animations, and other unnecessary features.

Premium WordPress theme shops like StudioPressThemify, and Array Themesoffer themes that are well coded and optimized for speed. You can also check out our article on selecting the perfect WordPress theme for advice on what to look for.

Before you activate your new theme, see our guide on how to properly switch your WordPress theme for a smooth transition.

Use a Faster Slider Plugin

Faster slider

Sliders are another common web design element that can make your website slow.

Even if your images are all optimized as described above, a poorly coded slider plugin will mean all your work is wasted.

We compared the best WordPress slider plugins for performance and features, and Soliloquy was the fastest by far.

Here’s how it compares to other popular slider plugins.

Slider Plugin Page Load time Requests Page size
Soliloquy 1.34 secs 26 945 KB
Nivo Slider 2.12 secs 29 1 MB
Meteor 2.32 secs 27 1.2 MB
Revolution Slider 2.25 secs 29 1 MB
LayerSlider 2.12 secs 30 975 KB


Use a Faster Gallery Plugin

If you have a photography website or a portfolio, then you’ll probably want to use an image gallery plugin to display your photos.

It’s really important that you use a WordPress gallery plugin that is optimized for speed.

We recommend using Envira Gallery, which is the best WordPress gallery plugin in the market. It allows you to create beautiful image galleries that are lightning fast to load.

We tested its speed compared to a couple of other popular gallery plugins, and found that Envira Galley is almost twice as fast:

Gallery Plugin Page Load time Requests Page size
Envira Gallery 1.08 secs 24 1MB
Foo Gallery 1.89 secs 23 357.1KB
NextGEN 1.88 secs 33 518KB


Fine-Tuning WordPress for Speed (Advanced)

By using the WordPress optimization best practices and basic speed tips listed above, you should see a big improvement in your site’s loading times.

But every fraction of a second counts. If you want to get the very fastest speed possible, you’ll need to make a few more changes.

The following tips are a little more technical, with some requiring you to modify your site files or have a basic understanding of PHP. You’ll want to make sure to backup your site first just in case.

Split Long Posts into Pages

Split long posts into pages

Readers tend to love blog posts that are longer and more in-depth. Longer posts even tend to rank higher in search engines.

But if you’re publishing long form articles with lots of images, it could be hurting your loading times.

Instead, consider splitting up your longer posts into multiple pages.

WordPress comes with built-in functionality to do that. Simply add the <!––nextpage––> tag in your article where you want to split it into next page. Do that again if you want to split the article on to the next page as well.

For more detailed instructions, see our tutorial on post pagination – how to split WordPress posts into multiple pages.

Reduce External HTTP Requests

Cross domain http requests

Many WordPress plugins and themes load all kinds of files from other websites. These files can include scripts, stylesheets, and images from external resources like Google, Facebook, analytics services, and so on.

It’s ok to use a few of these. Many of these files are optimized to load as quickly as possible, so it’s faster than hosting them on your own website.

But if your plugins are making a lot of these requests, then it could slow down your website significantly.

You can reduce all these external HTTP requests by disabling scripts and styles or merging them into one file. Here’s a tutorial on how to disable your plugins’ CSS files and JavaScript.

Reduce Database Calls

WordPress database calls

Note: This step is a little more technical and will require basic knowledge of PHP and WordPress template files.

Unfortunately, there are a lot of poorly coded WordPress themes out there. They ignore WordPress standard practices and end up making direct database calls, or too many unnecessary requests to the database. This can really slow down your server by giving it too much work to do.

Even well-coded themes can have code that makes database calls just to get your blog’s basic information.

In this example, every time you see <?php, that’s the start of a new database call:

<html xmlns="http://www.w3.org/1999/xhtml" dir="<?php language_attributes(); ?>">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="<?php bloginfo('html_type'); ?> 
charset=<?php bloginfo('charset'); ?>" />

You can’t blame theme developers for that. They simply have no other way to find out what language your site is in.

But if you are customizing your site using a child theme, then you can replace these database calls with your specific information in order to reduce all those database calls.

<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr">
<head profile="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />

Review your parent theme for instances like this that can be easily replaced with static information.

Optimize WordPress Database

WordPress database optimization

After using WordPress for a while, your database will have lots of information that you probably don’t need any more. For improved performance, you can optimize your database to get rid of all that unnecessary information.

This can be easily managed with the WP-Sweep plugin. It allows you to clean your WordPress database by deleting things like trashed posts, revisions, unused tags, etc. It will also optimize your database’s structure with just a click.

See our guide on how to optimize and clean up your WordPress database for improved performance.

Limit Post Revisions

Revisions in WordPress

Post revisions take up space in your WordPress database. Some users believe that revisions can also affect some database queries run by plugins. If the plugin doesn’t specifically exclude post revisions, it might slow down your site by searching through them unnecessarily.

You can easily limit the number of revisions WordPress keeps for each article. Simply add this line of code to your wp-config.php file.

define( 'WP_POST_REVISIONS', 4 );

This code will limit WordPress to only save your last 4 revisions of each post or page, and discard older revisions automatically.

Disable Hotlinking and Leaching of Your Content

Prevent image theft in WordPress

If you’re creating quality content on your WordPress site, then the sad truth is that it’ll probably get stolen sooner or later.

One way this happens is when other websites serve your images directly from their URLs on your website, instead of uploading them to their own servers. In effect, they’re stealing your web hosting bandwidth, and you don’t get any traffic to show for it.

Simply add this code to your .htaccess file to block hotlinking of images from your WordPress site.

#disable hotlinking of images with forbidden or custom image option
RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?wpbeginner.com [NC]
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L] 

Note: Don’t forget to change wpbeginner.com with your own domain.

You may also want to check our article showing 4 ways to prevent image theft in WordPress.

Some content scraping websites automatically create posts by stealing your content from your RSS feed. You can check out our guide on preventing blog content scraping in WordPress for ways to deal with automated content theft.

That’s it! We hope this article helped you learn some useful tricks to speed up WordPress and boost performance.

Go ahead and try out a couple of these techniques. Be sure to test your site’s speed before and after, and let us know your results in the comments.

You might also be interested in our case study of how we optimized List25 performance by 256%. It has a few more advanced optimization tips for you.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.